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Luckily, just like with any form of writing task, or project for that matter, it is certainly essential that you first know who your audience are. When you say audience this simply implies the MBA thesis executive who will be reviewing your marketing thesis. It is imperative to consider that the writing process is not an easy task that can be done overnight.
Dissertations should be focused on a narrow topic rather than broad, aiming to add to the literature in a manageable way bearing in mind time and resource constraints. This helps when it comes to setting clear, concise and manageable research aims, questions and objectives. To help in the preparation of your marketing dissertation, this article suggests areas and marketing dissertation topics that you could base your research on.
Rodrigo received an MRes in Management by investigating the incidence of positive and negative incidence of electronic word-of-mouth on Twitter, he also has an MSc in Strategic Project Management and a BA Hons in Marketing Before his PhD, Rodrigo had marketing experience in several digital marketing and brand management roles within FMCG and service industries.
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