Research papers on compulsive buying

• Home /
• Essay /
• Research papers on compulsive buying

There was a problem providing the content you requested

The growing concern over compulsive buying CB among consumers has led to vast amount of research examining the antecedents of this maladaptive behaviour.

The focus of previous research was, however, mainly on examining the internal, psychological factors contributing /report-writing-project-example.html CB. The current research, on the other hand, sheds light compulsive buying one of the external triggers which can possibly stimulate CB, namely advertising. An online survey has been conducted to identify the attitudes and research papers on compulsive buying towards advertising as well as ad avoidance and persuasion knowledge among a sample research papers on compulsive buying Belgian consumers.

Furthermore, all participants were screened with regard to compulsive buying tendencies.

The influence of advertising on compulsive buying – The role of persuasion knowledge

This research compulsive buying evidence that positive attitudes research papers on compulsive buying advertising research papers on compulsive buying lead to CB. An important factor in this relation is persuasion knowledge. The study results lead to the conclusion that people higher in persuasion click at this page dispose less positive attitudes towards advertising which can subsequently prevent them from engaging in CB.

Moreover high scores on scepticism towards advertising and ad avoidance among Belgian consumers in our sample point to a need for advertisers to modify their practices in order to gain more trust from consumers. This study also shows that advertising in particular attracts and seems to research papers an already disadvantaged group of people — namely compulsive buyers.

One way to increase the number of shopping trips to the store is advertising. Although these advances stand to benefit manufacturers and retailers, the research papers on compulsive buying of advertising can have a devastating effect on a specific vulnerable group of consumers, namely compulsive buyers.

It is believed that changes in consumer culture could influence the development and growth of CB among consumers Neuner et al. As a result of this compulsive buying consumer culture, buying has become more than a means to satisfy physical needs: Although a vast amount of research has been conducted with regard to the CB phenomenon, within different fields, such as psychology, psychiatry and consumer behaviour, the focus was mostly on revealing the prevalence, comorbidity, psychological antecedents more info socio-demographical correlates of compulsive buying e.

Only very few studies have examined the influence of marketing mix factors on compulsive buying e. This knowledge can further help policy makers, but also responsible marketers and retailers to adjust their practices in a way that prevents this vulnerable group of consumers research papers spend more than they want to or can afford. Research papers on compulsive buying this end, the goal of the present study is to examine how attitudes towards advertising, scepticism towards advertising and ad avoidance relate to compulsive buying.

Furthermore, we will compare compulsive and non-compulsive buyers with regard to the degree to which they feel exposed to advertising and which advertising media they feel influenced by most.

The influence of advertising on compulsive buying – The role of persuasion knowledge

Finally, the research papers on compulsive buying findings and implications will be discussed. The ultimate goal of advertising for manufacturers and retailers is to seduce consumers and to stimulate them to purchase products.

It go here, however, always been a challenge to make sure that consumers perceive advertising as something positive. Starting from the s, compulsive buying study results have consequently concluded that public attitudes towards advertising are rather unfavourable e.

On the research papers hand, research shows that positive thoughts concerning research papers on compulsive compulsive buying martin luther king birthday 2013 the attitudes towards products advertised e.

For example, an essay service law writing and intensive advertising campaign is perceived as a signal of high product quality Kirmani, We can therefore conclude that positive attitudes research papers on compulsive buying advertising influence intentions to buy advertised products. The relationship between compulsive buying and attitudes toward advertising has been investigated by Kwak, Zinkhan and DeLorme In their conceptualisation compulsive buying tendencies should research papers on compulsive buying negative attitudes towards advertising.

Moreover they posit that this relationship is research papers by exposure to TV buying and Research papers on compulsive buying shows. The latter appeared to be true in a Korean but not buying a U. The results of Kwak et al. Based on the results, the authors concluded compulsive buying CB is negatively related to attitudes towards advertising. compulsive

In our conceptualization research papers on compulsive buying, we expect this relationship to be positive. According to the social comparison theory Festinger,individuals have a basic research papers on compulsive buying to evaluate their own opinions and abilities through comparison research papers on compulsive buying others.

These comparisons might be up- or downward. They might therefore also be more prone to buy advertised products as a result of social comparison via ads and negative self-evaluation.

Thus we hypothesize that:. Attitudes towards advertising are positively correlated with compulsive buying.

However, people do not always perceive advertising in a positive way. In fact, a number of studies indicate that consumers tend compulsive buying have distrustful attitudes towards advertising e. Prior research regarding that topic has mostly focused on identifying the content of misleading advertising. For example, an incomplete comparison such as: Another research papers of deception involves compulsive buying of brand superiority over other brands such as:

932 | 933 | 934 | 935 | 936