KFC Corporationbased in Louisville, Kentucky, started more than 70 years ago with one cook and a list of secret herbs and spices.
Case study help kfc wanted to increase sales by encouraging people to visit its brick-and-mortar restaurant locations. To make its ads more effective and encourage more people to visit its restaurants, KFC ran ads that used the Facebook store visits ad objective.
With the store visits ad objective, KFC could target customers in areas near help kfc restaurant locations.
This allowed the company to reach the right case study help kfc customers on their mobile help kfc with relevant ads in Help kfc Feed, case study help kfc them to visit the nearest KFC. KFC also consulted with media agency Spark to optimize and deliver the campaign. KFC used interest targeting help kfc reach people who like chicken and fast food.
KFC reached 27 million people between January 1—August 30, with its store visits ad objective campaign. The campaign revealed strong case study, including:.
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