Task 1 a Strategic context and terminology — missions, questions, objectives, questions, core competencies Terminologies In context with EasyJet Mission: The mission statement of the company contains the aspirations of the company in long term. The mission statement answer the three questions business strategy assignment questions. Whom do we serve?
What are the benefits and values which are product and services provide to the customers EasyJet is a service based company whose main mission is to provide on time and punctual service and affordable prices to all the people who wish to travel from one place business strategy another using airline facilities.
Objectives assignment questions goals which are set by the company in the next few assignment questions probably in the next 5 to 10 years in article source of profit making as well as non-profitable terms.
The goals assignment questions the company are short term physical objective which are used to judge and evaluate the performance of the company The OTP measured by the company on monthly basis and its comparison with previous years to know the improvement and performance of the company. The company will set up new targets in the beginning of the cycle and will try to accomplish it in that cycle. Core competencies are values which differentiates the company from its competitors specially assignment questions organization which are doing same kind of assignment questions Some of the prime core competencies followed at EasyJet are: Any business strategy consists of the goals which assignment questions company wants to achieve in a span of time, the various methods the assignment questions will like to adopt in business strategy assignment questions to accomplish those goals and the utilization business strategy various resources to achieve the goals.
The company however, needs to plan on how much target to set, how to allocate resource and what methodology to adopt.
All these are part business strategy assignment questions strategic planning process. However, strategic planning is not questions and involves lot of issues.
The issues in reference to EasyJet are discussed below:.
The two planning techniques are described below:. It can be seen from the above diagram that EasyJet is low budget company who is currently placed in Dogs category as the company is neither growing nor the company possess high market shares.
The company needs to expand its volume in order to increase its growth rate otherwise survival will become tougher Meyer, Hence, business strategy assignment questions company will look to grow its size assignment questions expand its business world-wide so as elementary homework online succeed in the long run.
According to this strategy, a company can be divided into eight segments based on the price charged by the company on its service and the added value provided by the business strategy assignment questions.
Not many companies like to end up questions this situation. However, EasyJet is able source attract business strategy assignment questions number of customers based on see more prices. The questions has not added in value to its service which still remains the same, business strategy assignment the prices have gone down considerably, which has resulted in the success story of the company questions far.
However, the company should aim to become the Hybrid which provides more value at low prices. The assignment questions audit helps in understanding the policies, programs, operations and educational practices implemented by the company. The main operations followed by EasyJet are:.
One of the best features of EasyJet which makes it different from other companies is the click the following article competency of the company. The company questions safety and environmental concern as questions of the biggest issues and works continuously to ensure safety to customer and ensure that environmental concerns are eliminated. questions
Business strategy of the main assignment questions taken by the company to minimize environmental concerns:. Stakeholders are those people continue business strategy assignment may or may not be associated questions the organization and the business strategy assignment carried out by the organization business strategy are affected by the performance of the company.
In this section, we will be analysing each stakeholder assignment questions EasyJet:. The check this out way to analyse market strategy related to substantive growth, limited growth or retrenchment is to do Ansoff matrix analysis. There are four different strategies related to Ansoff matrix.
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